Pura Vida originated in Costa Rica. The founders first visited the country in 2010 and became inspired to create an ethical business that would harm none and benefit everything and everyone involved. Pura Vida was the perfect name for such a venture.
The first draft of the business was a raw food delivery and catering service in central London, however, a year later, it was fine-tuned into bread raw baking company. The first flavour – onion bread – was used in the raw food delivery sandwiches and proved to become very popular and soon other flavours followed.